This ice cream display cone I came across was in the small town of Seahouses on the Northumberland coast of England.
It was located outside one of those old-fashioned English ice cream parlors that seem to be from a by-gone era.
What I loved about this ice cream point of sale material was its impact.
Lots of contrasting colour and texture - a waffle style cone, scoops of different ice creams plus a swirl of cream with melba and raspberry sauce infused.
I'm not sure I could ever eat such a rich ice cream combination in real life but it certainly caught the eye of passers-by!