Continuing with the theme of interesting ice cream point of sale material, here is a photograph I took on a visit to Keswick in Cumbria England.For those who are not familiar with Cumbria, it was home for many years to the wonderful children's story writer Beatrix Potter who gave us Peter Rabbit. So much did she love her Hill Top Farm that she purchased several thousand acres of additional farmland in the area and donated it to the National Trust to preserve unspoiled for future generations to enjoy.
Keswick is popular with visitors from all over the world and there is a very popular ice cream parlour in the town - Luchini's. Of Italian origin, the family set up business here many years ago, making their own ice cream and it's still produced locally today. The photograph was taken looking into their shop window. These life-size ice cream display cones looked so real .... the texture of the ice cream looked like it had just been scooped from the freezer. I watched as children passed by the window, then stopped and tugged on their parents' sleeves. Yet another example of successful point of sale display!
NOTE: It is interesting to see that the 3 ice creams used in the display were vanilla ice cream, chocolate ice cream and strawberry ice cream and ch These are the 3 most popular ice cream flavours in the world. Read more about the world's top 10 ice cream