The Art Of Ice Cream Advertising

Ice cream barely needs any marketing in truth because it will always be popular. However, the ice cream sales trade likes to leave nothing to chance and every ice cream vendor tries to make the most of their point of sale space.

For a number of years I have taken a keen interest in ice cream point of sale material. The most common 'icon' used has to be the vanilla ice cream cone and I have photographed many of these giant display cones in all sorts of locations. Over the next few ice cream blog posts I will share some of these with you so you can get to see just how popular they are and the variations on a theme that exist.

Here is a photograph taken in Zandvoort (Netherlands). I just love the dark chocolate sauce they've added to the vanilla ice cream!